The FIFA World Cup 2025 and the Swedish election is coming up, so we came up with a political initiative that hopefully every voter in Swedish can get behind.
Solution:
Coke has always claimed red, so what if Coke pushed for turning Swedish game-days in the World Cup into actual red days (public holidays)? We started a petition to sway local politicians into pushing the initative.
If we celebrate Trettondedag jul or Annandag Påsk, why not turn one of Swedens largest traditions into a red day as well?
Mentioned in:
Svenska Dagbladet
Göteborgs-Posten
Café Magazine
Resumé
Sporttouchen
For the qualifications, we created a custom Coca-Cola can from scratch.
Starting with a hand-drawn illustration in Procreate, the design was then brought into Illustrator to be vectorised and refined, making sure it felt unmistakably Coca-Cola along the way.
(This was SO FUN!! )
We created several pieces of social content around Sweden’s matchdays, keeping the campaign alive both during and after the games.